{"id":52008,"date":"2026-10-19T17:39:54","date_gmt":"2026-10-19T12:09:54","guid":{"rendered":"https:\/\/www.soil.edu.in\/blog\/?p=52008"},"modified":"2026-11-02T18:44:59","modified_gmt":"2026-11-02T13:14:59","slug":"how-to-evaluate-b-school-industry-exposure","status":"publish","type":"post","link":"https:\/\/www.soil.edu.in\/blog\/how-to-evaluate-b-school-industry-exposure\/","title":{"rendered":"How to Evaluate a B-School&#8217;s Industry Exposure Before Choosing a Management Programme"},"content":{"rendered":"<br \/>\n<style>\n        .inner-pic {\n        display: none;\n        }\n    p:empty{display: none !important;}\n        .blog-pic {\n        width: 100%;\n        float: left;\n        text-align: center;\n        margin: 6px 0px 20px 0px !important;\n        }\n        .blog-pic img {\n        width: 700px !important;\n        }\n        .new_blog_section p strong {\n        font-family: 'Franklin Gothic Book', arial;\n        font-weight: 900;\n        }\n        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Some B-schools invite senior executives to teach classes. Others involve students in live projects, company visits and industry mentorship.<\/p>\n<p>When evaluating B-schools, look at how these opportunities fit into the curriculum, how regularly students participate and what they gain from them.<\/p>\n<h2>How to Evaluate a B-School\u2019s Industry Exposure: A Checklist<\/h2>\n<h3>On curriculum and teaching<\/h3>\n<div class=\"one_column pb_2\">\n<ul>\n<li>Which companies contribute to curriculum design?<\/li>\n<li>Do industry practitioners teach alongside academic faculty?<\/li>\n<li>Are students exposed to current business cases and practitioner-led discussions?<\/li>\n<\/ul>\n<\/div>\n<h3>On live projects and internships<\/h3>\n<div class=\"one_column pb_2\">\n<ul>\n<li>Do students work on challenges presented by industry partners?<\/li>\n<li>Does the programme include projects with businesses or NGOs?<\/li>\n<li>Is a full-time internship part of the curriculum, and how is it assessed?<\/li>\n<li>What deliverables are students expected to produce during projects?<\/li>\n<\/ul>\n<\/div>\n<h3>On industry immersions and leadership interactions<\/h3>\n<div class=\"one_column pb_2\">\n<ul>\n<li>Do students visit partner organisations and observe their operations?<\/li>\n<li>Can they interact with cross-functional teams and senior leaders?<\/li>\n<li>Do leadership sessions allow students to discuss real business decisions?<\/li>\n<\/ul>\n<\/div>\n<h3>On mentorship<\/h3>\n<div class=\"one_column pb_2\">\n<ul>\n<li><strong>Does the programme offer personal mentorship from experienced leaders?<\/strong><\/li>\n<li>Check whether mentors provide individual feedback on your strengths and career goals.<\/li>\n<\/ul>\n<\/div>\n<h2>How to Tell Whether Industry Exposure Offers Real Learning<\/h2>\n<p>Company visits and guest lectures can show students how businesses operate. The key question is whether these experiences connect back to what they learn in class.<\/p>\n<p>Live projects work differently depending on the problem and the constraints involved. Some ask students to research a business issue, analyse information, and present recommendations. Others stay closer to case-study work. What matters is understanding what you\u2019ll actually do.<\/p>\n<p>Internships have the same variation problem. Before committing to a programme, look into what the placement involves, what work you\u2019ll be expected to do, and how you\u2019re assessed.<\/p>\n<h2>Learning from industry practitioners<\/h2>\n<p>Academic faculty bring subject knowledge and research to the classroom. Industry practitioners contribute experience from business decisions, workplace challenges and changing market conditions.<\/p>\n<p>Practitioners who help design a curriculum can bring examples from their industries into classroom discussions. Students can look at the choices companies face and discuss the reasons behind them.<\/p>\n<h2>How Consortium Partners Shape the Curriculum<\/h2>\n<p class=\"blog-pic\"><img decoding=\"async\" src=\"https:\/\/www.soil.edu.in\/blog\/wp-content\/uploads\/2026\/10\/how-consortium-partners-shape-the-curriculum.png\" alt=\"How Consortium Partners Shape The Curriculum\"><\/p>\n<p>SOIL was co-created with 32 Indian and multinational companies, including SAP, Johnson &#038; Johnson, Infosys, Hindustan Unilever and Tata Group. The partnerships contribute to curriculum design, student mentoring and live case studies.<\/p>\n<p>A financial strategy class illustrates the difference. Practitioners walk through how finance teams compare funding options, assess risks, and explain their recommendations to a board. Academic learning alone doesn\u2019t provide that kind of grounding.<\/p>\n<div class=\"video-cen\">\n<iframe src=\"https:\/\/www.youtube.com\/embed\/wdVqW7Y3eyQ?si=W0jaZh7sygJzOUAG\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<p>SOIL connects <a href=\"https:\/\/www.soil.edu.in\/\">classroom learning<\/a> with current industry practices through case discussions and practitioner sessions. In one session, students discussed an HBR case on metaverse-based e-learning at RedBus before hearing from its HR Director, Srijit Sarar.<\/p>\n<p class=\"blog-pic\"><img decoding=\"async\" src=\"https:\/\/www.soil.edu.in\/blog\/wp-content\/uploads\/2026\/10\/learing-directly-from-leaders.png\" alt=\"Learing Directly From Leaders\"><\/p>\n<h2>Working with real business problems<\/h2>\n<p>Live projects bridge classroom concepts and business problems. Some involve ongoing client work; others focus on specific problems over defined periods.<\/p>\n<p>Implementation of student recommendations varies by company. The value lies in the process itself, students develop solutions and navigate the constraints of real-world application. That experience shapes how they approach future work.<\/p>\n<p class=\"blog-pic\"><img decoding=\"async\" src=\"https:\/\/www.soil.edu.in\/blog\/wp-content\/uploads\/2026\/10\/working-with-real-business-problems.png\" alt=\"Working With Real Business Problems\"><\/p>\n<h2>How SOIL approaches live projects:<\/h2>\n<p>SOIL&#8217;s Industry Action Learning Projects give students opportunities to work on business challenges presented by industry partners. Its Social Innovation Program extends this experience to live projects with NGOs.<\/p>\n<p class=\"blog-pic\"><img decoding=\"async\" src=\"https:\/\/www.soil.edu.in\/blog\/wp-content\/uploads\/2026\/10\/marquee-that-visit-soil.png\" alt=\"Marquee That Visit Soil\"><\/p>\n<p>SOIL\u2019s programme also includes a full-time internship as part of the learning experience. The internship is assessed as part of the programme.<\/p>\n<h2>Learning directly from industry leaders<\/h2>\n<p>Company visits and leadership interactions show students how organisations operate beyond the classroom. They can observe how teams across functions work together and how daily operations support business activities.<\/p>\n<h3>How SOIL approaches industry immersions<\/h3>\n<p>SOIL\u2019s field immersions take students into partner organisations to observe their operations. They meet teams across functions and see how business strategies shape day-to-day work.<\/p>\n<p>At leadership roundtables, students discuss business challenges with senior professionals. They can ask leaders about the decisions they made and the reasons behind them.<\/p>\n<h3>Mentorship beyond the classroom<\/h3>\n<p>Students can use mentorship sessions to discuss career options, get feedback on their strengths and understand which skills they need to work on. They can also talk through career concerns with experienced professionals.<\/p>\n<p class=\"blog-pic\"><img decoding=\"async\" src=\"https:\/\/www.soil.edu.in\/blog\/wp-content\/uploads\/2026\/10\/immersion-right-from-day-one.png\" alt=\"Immersion Right From Day One\"><\/p>\n<h3>Explore SOIL\u2019s PGDM programme<\/h3>\n<p>Looking for a management programme with structured industry exposure? Explore <a href=\"https:\/\/www.soil.edu.in\/pgdm\/\">SOIL\u2019s PGDM programme<\/a> to learn about its curriculum, industry immersions, live projects and mentorship opportunities.<\/p>\n<h2 style=\"padding-top: 10px;\">About the Author<\/h2>\n<div class=\"blog_main\">\n<div class=\"blog_author_post\">\n<div class=\"author_img\">\n        <img decoding=\"async\" src=\"https:\/\/www.soil.edu.in\/wp-content\/uploads\/2026\/10\/arindam-mukherjee.webp\" alt=\"Arindam Mukherjee\" title=\"Arindam Mukherjee\">\n    <\/div>\n<div class=\"author\">\n<p class=\"name\"><strong class=\"sub-heading\">Arindam Mukherjee<\/strong> <span>Professor of Practice &#8211; Marketing, National Head,<br \/> Hindustan Times, FMS Delhi<\/span><\/p>\n<\/p><\/div>\n<\/div>\n<p>Arindam Mukherjee is a Professor of Practice in Marketing at SOIL Institute of Management with over 30 years of industry experience. He has worked with leading companies such as Asian Paints, Coca-Cola, Gillette, Dabur, Wrigley, and Hindustan Times Media. His expertise includes marketing, brand management, sales, distribution, and business development. He has also held senior leadership roles in the FMCG, media, and education sectors.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Industry exposure can take different forms across management programmes. Some B-schools invite senior executives to teach classes. Others involve students in live projects, company visits and industry mentorship. When evaluating B-schools, look at how these opportunities fit into the curriculum, how regularly students participate and what they gain from them. How to Evaluate a B-School\u2019s &hellip; <a href=\"https:\/\/www.soil.edu.in\/blog\/how-to-evaluate-b-school-industry-exposure\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to Evaluate a B-School&#8217;s Industry Exposure Before Choosing a Management Programme&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":52017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151],"tags":[],"posts_by":[],"audience":[],"industry":[],"faq":[],"class_list":["post-52008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Evaluate B-School Industry Exposure | SOIL<\/title>\n<meta name=\"description\" content=\"Learn how to evaluate a B-school\u2019s industry exposure through live projects, internships, industry mentors and leadership interactions before choosing a management programme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.soil.edu.in\/blog\/how-to-evaluate-b-school-industry-exposure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Evaluate B-School Industry Exposure | SOIL\" \/>\n<meta property=\"og:description\" content=\"Learn how to evaluate a B-school\u2019s industry exposure through live projects, internships, industry mentors and leadership interactions before choosing a management programme.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.soil.edu.in\/blog\/how-to-evaluate-b-school-industry-exposure\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - 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