<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1200130323366352&amp;ev=PageView&amp;noscript=1">
×
Logo
  • Faculty
    • Faculty Introduction
    • Faculty Members
  • Research & Publications
  • Conferences
  • Awards & Achievements
  • Faculty & Staff
  • Faculty
    • Faculty Introduction
    • Faculty Members
  • Research & Publications
  • Conferences
  • Awards & Achievements
  • Home
  • About Us
    • About Soil
    • Vision & Values
    • Spirituality & Indian Ethos
    • Founder & Chairman’s Message
    • Dean’s Message
    • Director’s Message
    • Industry Consortium
    • Governing Board
    • Academic Advisory Board
    • Leadership Council
    • Mandatory Disclosures
    • Anti-ragging Notice & Committee
    • Social Innovation Program
    • Media

    • News
    • Events
    • Press Release
    • Media Kit
    • Campus

    • Gurgaon City Campus
    • New Gurgaon (Manesar) Campus
    • Annual Events

    • Inspired Leadership Conference
    • DEEKSHANTA – Convocation
    • Annual Alumni Meet
    • SOIL Premier League
    • Social Innovation Fair
    • Karma Rasoi
    • Himalayan Retreat
    • Accreditations &
      Associations

      Blog

  • Programs
    • PGPM BL
    • PGPM HR
    • PGPM AD
    • PGDM
  • Faculty & Staff
    • Faculty Introduction
    • Faculty Members
    • Research & Publications

      Conferences

      Awards & Achievements

  • Recruiters
    • Overview
    • Campus Recruitment Process
    • Participating Companies
    • Recruiter Testimonials
    • Student Awards
    • Alumni Speak
    • Internship

    • Overview
    • PGDM Internship Process
    • Project Summary
    • Reports

    • PGPM Placement Reports
    • PGDM Internship Report
    • Class Profile

    • PGPM
    • PGDM
    • Career Development

    • Overview
    • PGPM Calendar
    • PGDM Calendar
  • Vaishali Kaushal

    • Designation: Assistant Professor (Marketing), Faculty Chair (Admissions)
    • Academic Area: Marketing, Consumer Behaviour
    • Email: vaishali.kaushal@schoolofbusinessdesign.com
    • Linkedin: https://www.linkedin.com/in/vaishalikaushal/

Vaishali Kaushal is an Assistant professor (Marketing) at SOIL, School of Business Design. She is also a doctoral candidate with Delhi Technological University (formerly known as DCE). She has over 3 years of research experience and over 2.5 years of industry experience with Kotak Mahindra Bank Ltd. (Retail Assets), Tata Motors Ltd. She has also done few consulting assignments in the domain of Marketing. Her main research interests include Customer Experience (Digital and offline), Digital Marketing, Customer engagement.

Academic Degrees

  • Ph.D. (pursuing), Delhi Technological University
  • PGDM, Lal Bahadur Shastri Institute of Management, 2014
  • M.Sc. (Hons) Mathematics, Panjab University, 2012
  • B.Sc. (Hons) Mathematics & Computing, Panjab University, 2010

Academic Appointments

  • Assistant Professor, SOIL School of Business Design (Nov 2020- Ongoing)

Industry Experience

  • Deputy Manager (Retail Assets), Kotak Mahindra Bank Ltd., Pune & Gurgaon (April 2014- July 2016)

Awards and Honors

  • Won the 3rd best Paper Award along with Rs.5,000 cash reward at BVP international conference
  • UGC NET – 2017
  • Graduated with Distinction, Bachelor of Sciences- Mathematics (Hons), Panjab University 2010

Other Programs/ Courses

  • Completed CEP Programme on “Not for Profit Marketing” under GIAN initiative in 2018 at IIT- Delhi.

Publications

  • The research paper “The Effect of Mortgage Digitalization on Customer Relationship with Banks: A Comparison Between Traditional and Digitalized Model” published in e-book with ISBN: 978-93-86608-32-1.
  • Kaushal, V. and Yadav, R. (2020), "Understanding customer experience of culinary tourism through food tours of Delhi", International Journal of Tourism Cities (ABDC, ESCI)

Research Papers And Conferences

  • Presented paper “The effect of mortgage digitization on Customer relationship with banks” at BVIMR in January 2018.
  • Presented paper “Changing paradigms of political participation via social media platforms” at IIM Raipur February 2019.
  • Presented paper “Building Online customer experience through touchpoint management” at Delhi School of Management, DTU in March 2019.
<< Back to Faculty Members
About Us
  • Governing Board
  • Academic Advisory Board
  • Leadership Council
  • Founder & Chairman's Message
  • Dean’s Message
  • Director’s Message
  • Annual Events
  • Events
  • News
  • Gurgaon City Campus
  • New Gurgaon(Manesar) Campus
Academic Programs
  • PGPM-BL
  • PGPM HR
  • PGPM AD
  • PGDM
Faculty & Staff
  • Faculty Members
  • Research and Publications
  • Conferences
  • Awards & Achievements
Recruiters
  • Campus Placement
  • Internship
  • PGPM Placement Reports
  • PGDM Internship Reports
  • PGPM Class Profille
  • PGDM Class Profille
  • Career Development
Blog
Contact Us