Vaishali Kaushal

Vaishali Kaushal
- Designation: Assistant Professor (Marketing), Faculty Chair (Admissions)
- Academic Area: Marketing, Consumer Behaviour
- Email: vaishali.kaushal@schoolofbusinessdesign.com
- Linkedin: https://www.linkedin.com/in/vaishalikaushal/

Vaishali Kaushal is an Assistant professor (Marketing) at SOIL, School of Business Design. She is also a doctoral candidate with Delhi Technological University (formerly known as DCE). She has over 3 years of research experience and over 2.5 years of industry experience with Kotak Mahindra Bank Ltd. (Retail Assets), Tata Motors Ltd. She has also done few consulting assignments in the domain of Marketing. Her main research interests include Customer Experience (Digital and offline), Digital Marketing, Customer engagement.

Academic Degrees

Ph.D. (pursuing), Delhi Technological University
PGDM, Lal Bahadur Shastri Institute of Management, 2014
M.Sc. (Hons) Mathematics, Panjab University, 2012
B.Sc. (Hons) Mathematics & Computing, Panjab University, 2010

Academic Appointments

Assistant Professor, SOIL School of Business Design (Nov 2020- Ongoing)

Industry Experience

Deputy Manager (Retail Assets), Kotak Mahindra Bank Ltd., Pune & Gurgaon (April 2014- July 2016)

Awards and Honors

Won the 3rd best Paper Award along with Rs.5,000 cash reward at BVP international conference
UGC NET – 2017
Graduated with Distinction, Bachelor of Sciences- Mathematics (Hons), Panjab University 2010

Other Programs/ Courses

Completed CEP Programme on “Not for Profit Marketing” under GIAN initiative in 2018 at IIT- Delhi.

Publications

The research paper “The Effect of Mortgage Digitalization on Customer Relationship with Banks: A Comparison Between Traditional and Digitalized Model” published in e-book with ISBN: 978-93-86608-32-1.
Kaushal, V. and Yadav, R. (2020), "Understanding customer experience of culinary tourism through food tours of Delhi", International Journal of Tourism Cities (ABDC, ESCI)

Research Papers And Conferences

Presented paper “The effect of mortgage digitization on Customer relationship with banks” at BVIMR in January 2018.
Presented paper “Changing paradigms of political participation via social media platforms” at IIM Raipur February 2019.
Presented paper “Building Online customer experience through touchpoint management” at Delhi School of Management, DTU in March 2019.

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