Rajeev Tandon

Rajeev Tandon
- Designation: Professor of Marketing
- Academic Area: Marketing & Sales
- Linkedin: https://in.linkedin.com/in/rajeev-tandon-6b48b111

Rajeev Tandon is an enthusiastic, creative and highly engaging marketing teacher and mentor. His teaching leverages his wide ranging international experience of 30 years marketing flagship brands — across products as diverse as razors, toothbrushes, small appliances, vodka, mosquito repellents, toilet cleaners and air fresheners — to millions of consumers around the world.

Rajeev has a strong track record of building brands, execution excellence and unique cultural insight in the emerging markets of India, South East Asia, Egypt, and Russia. As Executive Director and General Manager (CEO) at SC Johnson (the makers of Raid, All-out, Glade, Mr. Muscle and Ziploc), he led business operations for Russia and CIS, Indochina, India and most recently, Indonesia. Rajeev also worked for The Gillette Company, in sales and marketing leadership roles across India, South Asia and Egypt.

Rajeev received his undergraduate degree from IIT Kanpur and has an MBA from the Jamnalal Bajaj Institute of Management Studies, Mumbai. He is now based out of Gurgaon and spends his time teaching and is a keynote speaker in marketing at various institutes and company leadership conclaves.

Rajeev’s interests encompass category and brand management with a strong focus on digital marketing. Sales, route to market, omni channel and e-commerce strategies. Media and media-to-shelf planning and execution. Pricing and net revenue management. All with a strong emphasis on driving brand penetration to grow market share profitably.

Academic Degrees

B Tech. Mech Engg, Indian Institute of Technology, Kanpur -1976
MBA, Jamnalal Bajaj Institute of Management Studies – Mumbai -1980

Academic Appointments

Adjunct Professor: School of Inspired Leadership (SOIL), Gurgaon: 2018-present
Visiting Professor: Mysore Royal Academy (MYRA)Instt.of management,Mysore:2019-present

Professional Experience

Executive Director and Group General Manager (CEO) SC Johnson: Russia and CIS, Indochina India, Indonesia :2001-2018
Marketing Director Gillette India and South Asia – 2000-2001
Country Manager India and South Asia Braun AG– 1995-2000
Marketing and Sales Director – International Distillers and Vintners -1994-1995
Sales Director India and South Asia – Gillette India – 1990-1994
Director United Way of Russia – 2011-2016

Teaching

Degree Courses

2018-20
Growth Strategies to drive Brand Penetration

In a world of exploding consumer choices in products and services where many offerings are similar, brand penetration is key to driving market share and sales. The course delves into successful strategies to overcome barriers to brand penetration to drive long term sales and market share

2019-2020
Go to Market Strategy and Channel Transformation.
In a world of fast evolving channels of distribution, where consumers often shop across multiple brick and mortar and ecommerce channels – the course provides insights and a road map of how companies have to continuously map, build and update , influence and align the channel value chain system and their Go to Market Strategy.

Conferences, Talks, and Speaking Engagements

Developing brands and driving brand penetration – Leadership conference of International Paper India : Nov 2018
The 4th Industrial revolution – Manipal Institute of Management – Jaipur : Feb 2020

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