Faculty - Dr. Anees Ahmad

Dr. Anees Ahmad
- Designation: Assistant Professor (Senior Grade)
- Academic Area: Marketing
- Email: anees.ahmad@schoolofbusinessdesign.com
- Linkedin: https://www.linkedin.com/in/anees-ahmad-30204212a/

Dr. Anees Ahmad is a seasoned academician in the field of marketing, bringing over 16 years of experience in teaching, academic administration, and research. He previously served as Assistant Professor of Marketing at the International Management Institute (IMI), Kolkata, and has also been associated with reputed institutions such as ICFAI Business School, Hyderabad.

Dr. Ahmad holds a Ph.D. in Management from the Indian Institute of Technology (Indian School of Mines), Dhanbad. His primary research interests lie in the areas of branding and consumer behaviour. He has contributed extensively to academic literature, with publications in reputed national and international journals indexed in the Web of Science, Scopus, and the ABDC journal quality list.

In addition to his publications, Dr. Ahmad has actively presented his research at various national and international conferences. He earned his MBA from Uttar Pradesh Technical University, Lucknow, and has qualified the UGC-NET and Junior Research Fellowship (JRF) in Management.

Academic Degrees

Ph.D. in Management from IIT (ISM), Dhanbad, awarded in 2016.
MBA in Marketing from Uttar Pradesh Technical University, Lucknow, completed in 2008.
B.A. in Economics and Political Science from M.J.P. Rohilkhand University, Bareilly, completed in 2005.
Qualified UGC-NET with Junior Research Fellowship (JRF) in Management in 2011.

Courses Taught

Marketing Management
Consumer Behaviour
Integrated Marketing Communications

Awards & Honors

Awarded a fellowship by the UGC for pursuing doctoral studies.

Publication & Books

Panda, Mahanish, Hossain Munshi, Maksud, Puri, Roma and Ahmad, Anees (2025), Artificial Intelligence in Action: Shaping the future of public sector. Digital Policy Regulation and Governance. DOI 10.1108/DPRG-10-2024-0272 (In ‘B’ Category of ABDC journal quality list and indexed in Scopus)
Porkodi, S, Ahmad, Anees and Tabash, Hamdan Khalil, Bassam (2024), Employee experience management and its critical impact on the sustainable development of an enterprise-a systematic literature survey with meta-analysis. Journal of Sustainability Science and Management, 19 (4), 203-237. (Indexed in Scopus)
Prakash, Gyan, Singh, Pankaj, Ahmad, Anees and Kumar, Gaurav (2023), Trust, convenience and environmental concern in consumer purchase intention for organic food. Spanish Journal of Marketing – ESIC, 27(3), 367-388. (In ‘B’ Category of ABDC journal quality list and indexed in Scopus)
Singh, Pankaj, Ahmad, Anees, Prakash, Gyan and Kushwah, Prabhat Kumar Singh (2021), Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation. Asia Pacific Journal of Marketing and Logistics, 33 (8), 1798-1813. (In ‘A’ Category of ABDC journal quality list and indexed in Scopus)
Ahmad, Anees, Swain, Swapnarag, Singh, Pankaj Kumar, Yadav, Rambalak, and Prakash, Gyan (2021). Linking brand personality to brand equity: measuring the role of consumer-brand relationship. Journal of Indian Business Research. 13 (4), 586-602. (In ‘C’ Category of ABDC journal quality list and indexed in Scopus)
Singh, Pankaj, Swain, Swapnarag, Ahmad, Anees, and Prakash, Gyan (2021). Young consumers’ loyalty towards premium and non-premium shoe brands. International Journal of Business Innovation and Research, 26(4), 424-442. (Indexed in Scopus)
Kumar, Neeraj, Choudhary, Pooja, Ahmad, Anees, Swain, Swapnarag, and Singh, Pankaj Kumar (2021). Examining the factor structure of quality of technical education: evidence from Punjab state of India. Journal of Applied Research in Higher Education, 14 (4), 1414-1432. (Indexed in Scopus)
Singh, Pankaj Kumar, Bashir, Makhmoor, and Ahmad, Anees (2021). Role of top management in business model innovation due to technological changes in emerging market. International Journal of Economics and Business Research, 22(2-3), 203-218. (Indexed in Scopus)
Yadav, Rambalak, Singh, Pankaj, Srivastava, Ankur, and Ahmad, Anees (2019). Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation. International Journal of Nonprofit and Voluntary Sector Marketing, 24(4), e1650. (In ‘B’ Category of ABDC journal quality list)
Ahmad, Anees and Thyagaraj, K.S. (2017). An empirical comparison of two brand personality scales: Evidence from India. Journal of Retailing and Consumer Services, 36, 86-92. (In ‘A’ Category of ABDC journal quality list and indexed in Scopus)
Ahmad, Anees and Thyagaraj, K.S. (2015). Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits. Current World Environment, 10 (3), 879-889. (Indexed in Thomson Reuters, Clarivate Analytics Master Journal list Web of Science)
Ahmad, Anees and Thyagaraj, K.S. (2015). Impact of brand personality on brand equity: The role of brand trust, brand attachment, and brand commitment, Indian Journal of Marketing, 45(5), 14 – 26. (Indexed in Scopus)
Ahmad, Anees and Thyagaraj, K.S. (2015). Understanding the influence of brand personality on consumer behaviour. Journal of Advanced Management Science, 3(1), 38- 43.
Ahmad, Anees and Thyagaraj, K.S. (2014). Evaluating the role of consumer brand relationship in brand equity formation. International Journal of Applied Business and Economic Research. 12(3), 603-614. (Indexed in Scopus)
Ahmad, Anees and Thyagaraj, K.S. (2014). Applicability of brand personality dimensions across cultures and product categories: A review. Global Journal of Finance and Management, 6(1), 9-18.
Ahmad, Anees and Thyagaraj, K.S. (2014). Brand personality and brand equity research: Past developments and future directions. IUP Journal of Brand Management. 11(3), 19-56.

Book Chapter

Ahmad, Anees and Dirbawanto Nana Dyki (2024) ‘Building Customer Loyalty and Advocacy through Engagement Programs’, in Lee, Sungho, Ahmad, Anees, Tharpe, Contrecia T., and Escalada, Santiago Mayorga (ed.) Strategies for Brand Communications and Management: Bridging Academia and Practice. London: Great Britain Press and Publications, pp. 148-177.

Conferences

Ahmad, Anees and Hossain, Maksud Munshi (2024). The evaluation of research on artificial intelligence in education through past, present, and future: A bibliometric analysis, IMC International Research Conference (IMC-IRC 2024) organized by organized by XLRI Jamshedpur and Indian Management Conclave, at XLRI Jamshedpur, Jharkhand, India, September 20-21, 2024.
Ahmad, Anees and Hossain, Maksud Munshi (2024). Impact of AI chatbot marketing efforts on brand loyalty: mediating role of consumer engagement, 18th ISDSI Global Conference on Navigating the AI Frontier in Business: Balancing Economy, Ecology and Inclusion, held at Pune Institute of Buisness Management, Pune, Maharashtra, India, December 26-29, 2024.
Azam, Sikandar Mohammad, and Ahmad, Anees (2022). Environmental cognition driving farmers to adopt organic farming in India: A cross sectional study, 2nd International Conference on Changing Business Paradigm (ICCBP-2022) organized by Management Development Institute Murshidabad, West Bengal, India, January 21-23, 2022.
Ahmad, Anees and Singh, Pankaj (2020). How does brand personality lead to brand equity?, International conference on Marketing Challenges in Emerging Markets (MCEM 2020), IMT Hyderabad, Januray 17-18, 2020.
Ahmad, Anees. and Singh, Pankaj (2019). Online shopping cart abandonment behavior: The moderating effect of trust, International conference on Marketing in the New Era Emerging Trends and Sustainable Practices (IMI-K MARCON 2019), IMI Kolkata, December 19-20, 2019.
Singh, Pankaj, Ahmad, Anees and Swain, Swapnarag “An examination of brand loyalty antecedents using cognitive, affective and conative framework”. International conference on Marketing Challenges in Emerging Markets (MCEM 2019), IMT Hyderabad, Januray 18-19, 2019.
Ahmad, Anees and Thyagaraj, K.S. “Applicability of brand personality dimensions across cultures and product categories: A review”. International conference on Modern Strategies for Management of Business, Economy, Services vis-a-vis Social Sciences- A sustainable Approach, JNU, Delhi, April 5-6, 2014.
Ahmad, Anees and Thyagaraj, K.S. “Brand Personality Dimensions and Cross-Cultural Studies: A Review” Eleventh AIMS International Conference on Management at IMT, Ghaziabad, December 21-24, 2013.

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PGDM Batch 2025-27 Orientation Start Date - 20^th June 2025

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Dr. Anees Ahmad

PGDM Batch 2025-27 Orientation Start Date - 20th June 2025

PGDM Batch 2025-27 Orientation Start Date - 20^th June 2025