Dr. Jobin Jacob

Dr. Jobin Jacob
- Designation: Associate Professor- Marketing
- Academic Area: Marketing
- Email: jobin.jacob@schoolofbusinessdesign.com
- Linkedin: http://www.linkedin.com/in/jobin-jacob-6345812b

Dr. Jobin Jacob is a seasoned academician and management professional currently serving as an Associate Professor at SOIL School of Business Design. With a distinguished career trajectory, Dr. Jacob previously held the pivotal role of Head of the Department for the MBA program at Christ University and is also recognized as a TEDx speaker. His academic journey is anchored by a PhD in Management from Christ University, where his extensive research has made notable contributions to the field. His scholarly work, published in esteemed journals, particularly focuses on sustainability and consumer behavior, exploring crucial intersections between business practices and societal impact.

With over 13 years of diverse national and international experience, Dr. Jacob possesses a robust background in teaching, business development, marketing management, and stakeholder relations. His expertise spans across the education, telecom, and hospitality industries, where he has consistently demonstrated a commitment to achieving and surpassing performance goals with unwavering enthusiasm and tenacity.

Academic Degrees

PhD in Management from Christ University, Bangalore- 2023
MBA- Marketing from Christ University Bangalore- 2012
BSc in Hospitality and Hotel Administration from IHM- Trivandrum

Academic Appointments

Advisory Board Member of Christ College Pune

Professional Experience

Enterprise Sales Executive at DU Telecom (Dubai, U.A.E) from Feb’14 to Mar’15
Territory Sales Manager at Bharti Airtel Limited from Nov’12 to Feb’14
Senior Marketing Executive at Triumphant Institute of Management Education (TIME) from Sep’09 to May’10
Management Trainee at Four Seasons Hotel from Dec’07 to Mar’09

Courses Taught

Principles of Management
Marketing Management
Sales and Distribution Management
Fundamentals of Service Marketing
Retail Management

Awards & Honors

Delivered a talk on the topic "Recipe of Personal Transformation" as a TedX speaker at TedX CU- Lavasa 2022
Key resource person for training 30 CXO level employees from Pan India in a 25-hours module of “Marketing Management-Basic to Advance” for CDAC India
Consistently received commendable ratings from students, maintaining an average score exceeding 4.5 out of 5 since assuming teaching.
Awarded as Top Performing Territory Manager in the Circle for the month of Jun’12 at Bharti Airtel
Awarded as Top Performing Territory Manager in the Circle for Quarter 1, 2013 at Bharti Airtel
Zonal Top Performer for the month of Jul’13 at Bharti Airtel

Publication & Books

Jacob, J., Neelu, P., & Antony, A. C. (2024). Forecasting of environmental sustainability through green innovation of E-vehicle industry. Artificial Intelligence in Forecasting, 62-72. https://doi.org/10.1201/9781003399292-4
Jacob, J., Saji, J., & Antony, A. C. (2024). Customer perspective through artificial intelligence forecasting green products’ sustainable development. Artificial Intelligence in Forecasting, 113-124. https://doi.org/10.1201/9781003399292-8
Jacob, J., Chully, A. A., Godwin, B. J., & George, J. P. (2023). Young consumers’ green marketing orientation: Role of customer citizenship behaviour in determining real estate purchase intention in India. International Journal of Housing Markets and Analysis. https://doi.org/10.1108/ijhma-01-2023-0002
Jacob, J., Vijayalakshmi, O., Godwin, B. J., & Preethi, N. (2022). Paradigm of green technologies in hospitality industry and its sustainability analytics. 2022 International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT). https://doi.org/10.1109/tqcebt54229.2022.10041639
Jacob, J., & George, J. (2019). Antecedents of Job Performance in Indian Education Sector. CIKITUSI JOURNAL FOR MULTIDISCIPLINARY RESEARCH, 6(3), 127-132.

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