Dr. Mrinal Verma, Associate Director & Professor

Dr. Mrinal Verma
- Designation: Associate Director-CMS, Associate Professor-Marketing
- Academic Area: Marketing
- Email: mrinal.verma@soil.edu.in
- Linkedin: https://www.linkedin.com/in/dr-mrinal-verma-047b0310/

Dr. Mrinal Verma has done his PhD in Management, a certified trainer for Online and Blended Learning from IIT Bombay. He is associated with IIT Bombay for various FDPs n workshops. Dr. Verma has more than 15 years of Industry and Academic experience across hierarchies and industries. In his last assignment he worked as an Associate Professor Marketing and Asst. Head Placements. Dr. Verma has written several papers in ABDC, Scopus, UGC Care indexed journals and presented his research work on various national and international platforms. His areas of research are Supply Chain, Sales Management and Consumer Behaviour. Dr. Verma has worked on different government funded projects and consultancies.

After doing his MBA from Birla, he joined as Assistant Manager in one of renowned training company. Before joining SOIL SOBD he was associated with KIET Group of Institutions for more than 14 years.

He is also having 3 Patents to his named and 1 book on Marketing Cases.

His passion for life is to impart quality education to the future managers and make them employable.

His competency areas in placement are Structured market outreach, corporate engagement activities and Alumni Association.

Academic Degrees:

Format to be used – (Degree, College, Year)
PhD in Management
Topic : Interdependencies between Supply Chain & Retailers Value Prepositions
Year 2013
MBA in Marketing from BIT Mesra
Year 2008

Academic Appointments:

Invited As Speaker

Key Note speaker on “Effective innovative practice of pedagogical activity, Challenges & Solutions” on 21st May 2021, organized by Namangan regional centre, Uzbekistan.
Delivered talk on “Tools апd Techniques of Market Survey” in One-Week Faculty Development Рrоgrаmmе during 14-18, December 2020. Organized by Namangan Institute of Engineering and Technology, Uzbekistan.

Professional Experience:

Associate Professor-Marketing and Asst. Head Placement at KIET Group of Institutions, 2022-23
Assistant Professor-Marketing and Asst. Head Placement at KIET Group of Institutions, 2009-22

Courses Taught:

Sales and Distribution Management
Retail Management
Marketing Management
Service Marketing

Awards & Honors:

Dronacharya Award (Best Faculty) by KIET Group of Institutions in 2022-23
Outstanding Contribution Award (Sports) by KIET Group of Institutions in 2021-22
Outstanding Contribution Award (Placement) by KIET Group of Institutions in 2020-21
Associate Faculty of IIT Bombay for FDP on ICT , 2017
SAP award and cash prize from IIT Bombay for becoming the top performer in FDP in 2016
Best Sales performer at i360, 2009.
Won second prize in BITUTSAV cultural fest at BIT, Mesra, 2007
Runner-Up in Table-Tennis tournament (District level), 2000.

Publication & Books:

Publication in International Journal (Last 5 years)

Verma M. et al.( 2023 ) Intelligent Optimization Algorithm based Data Storage and Management: An Empirical Study Proceedings of the ICEARS 2023, 2023, pp. 1430–1435 (Scopus Indexed)
Verma M. et al.( 2023 ) Review of the impact of nanomaterial on the thermal efficiency of an evacuated tube solar air heater Material Today : Proceeding(Scopus Indexed)
Verma M. et al.( 2023 ) Application of distinct multi criteria decision analysis techniques in the manufacturing sector: A comprehensive review, Material Today : Proceeding (Scopus Indexed)
Verma M. et al.( 2023 ) The roles and responsibilities of human resource management in organization structure and design, ISSN:1819-8643, Volume :15 | Issue:10 World journal of management and economics (ABDC)
Verma M, Roshani P. (2022) A Study on Consumer Expectation Towards Retail Service Quality with Reference to Ghaziabad, ECS Transaction, ISSN 1938-5862 Vol 107 Issue 1, PP 10385-10397 (Scopus Indexed)
Verma M, et al. (2022) Challenges And Issues Of Working Women In 21st Century” ECS Transaction, ISSN 1938-5862 Vol 107 Issue 1, PP 10333-10343 (Scopus Indexed)
Girdharwal N. Srinivasan R. Verma M. (2021) Post Covid 19 : Re-Define The Dining Experience, International Journal of Pharmaceutical Research, ISSN- 0975-2366, Vol 13. Issue 1, PP 383–388, (UGC A and Scopus Indexed, included in WHO repository)
Girdharwal N. Verma M. (2021) Women decision for the post covid 19 era an action to call from delhi-ncr, india, International Journal of Pharmaceutical Research, ISSN- 0975-2366, Vol 13. Issue 1, PP 383–388, (UGC A and Scopus Indexed)
Verma M. Girdharwal N. (2020). A Study of Job Involvement Among Management Executives , International Journal of Advanced Science and Technology, ISSN : 2005-4238 Vol. 29, No. 3s, (2020), pp. 1682-1686 (Scopus Indexed)
Verma, M. (2019). Value Preposition in Supply Chain, International Journal of Research in Engineering, IT and Social Sciences, ISSN 2250-0588, Page no 175-182, Vol 9, April, 2019 (UGC)
Verma, M. (2018). Business Ethics- A competitive Advantage for Companies, International Journal of Research in Engineering, IT and Social Sciences, ISSN 2250-0588, Page no 325-340, Vol 8 (UGC)
12. Verma, M. (2019). Green Marketing with special reference to Automobile Industry”, International Journal of Research and Analytical Review, ISSN 2348-1269, Volume 5, Issue 3, Page No 923-934, July 2018, (UGC)

Books

MarKases: A Practical Approach to Marketing (Case Based Book by International Publisher- KBP, available on amazon)

Book Chapter

Consumer and Changing Brand Marketing in India(A Study of Pre and Post Pandemic Era) Book Titled: Future Trends in Management and IT, Publisher KAAV Publisher, India, PP 196-206

Conferences:

Paper Presented in Conferences (Last 5 Years)

International

Challenges and Opportunities of EV in India, Namangan Engineering -Technical Institute, Uzbekistan, 15-16 April, 2022
Impact of Online Transactions on Business Globally, Namangan Engineering -Technical Institute, Uzbekistan, 15-16 April, 2022
Pre And Post Covid Opportunity And Challenges Of Paytm In India, Namangan Engineering -Technical Institute, Uzbekistan, 15-16 April, 2022
Impact of effective personal selling strategies on the marketing of industrial product, Namangan, Uzbekistan (21st May, 2021)
Consumer Awareness for Digital Transaction Application, Namangan, Uzbekistan (13th July, 2020)
A Study of Green Products Related to Electronics Industry, Namangan, Uzbekistan (13th July, 2020)
Value Preposition in Supply Chain at KIET Group of Institutions,. Gzb (6th-7th Feb,2019)

National

Violence against Women: Key Hurdles for Women Empowerment at RCU Govt PG College, Uttarkashi on 26th-27th Aug, 2022

Workshop/FDP Organized

Workshop for students on Digital Marketing in association with Digital Gyan- 1st July – 20th October, 2019
FDP on Pedagogy for Online and Blended Teaching-Learning Process- 14th September-28th October,2017 of IIT Bombay
Workshop for Students on Payroll and Compliance Services in collaboration with Adeeb Payroll and Grievances Services on 19th September,2017
FDP on Foundation Program in ICT for Education- 3rd August to 14th September,2017 of IIT Bombay

Patents Published

Analysis of Skills, Tools and Decision-Making Styles in Practice, Indian Patent, Year 2021, Application No: 202121052099
Design of a secure WIFI based Home Automation System using Internet of Things, Indian Patent, Year 2022, Application No: 202241027054
Machine Learning Techniques in Evaluation of Web Based Instructions and Cooperative Learning on the students Listening and speaking skills, Indian Patent, Year 2022, Application No: 202241032154

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Dr. Mrinal Verma

PGDM Batch 2025-27 Orientation Start Date - 20th June 2025

PGDM Batch 2025-27 Orientation Start Date - 20^th June 2025