Faculty - Dr. Ranjita Gupta | Top B-school

Dr. Ranjita Gupta
- Designation: Faculty Chair of Admissions and Associate Professor of Marketing
- Academic Area: Marketing
- Email: Ranjita.gupta@schoolofbusinessdesign
- Linkedin: https://www.linkedin.com/in/dr-ranjita-gupta-08507520

I have more than 28 years of experience comprising 10 years in the Manufacturing & Services Sectors in premier organizations like United Nations Industrial Development Organization (UNIDO) & Confederation of Indian Industries (CII) and 17 years in Academics in Lucknow University, ICFAI Business School (IBS) Hyderabad & Gurgaon as a Faculty of Marketing.

I have a Ph.D in Marketing from Banasthali University and a MBA from Lucknow University.

At ICFAI Business School Gurgaon, apart from my responsibilities as a Faculty of Marketing, I was the Dean Academics, from April 2017 – 2019 & Associate Dean Examinations from 2014 – 2017.

Awarded the "Best Teacher Award" for “Overall Excellence” for the year 2014-15. A consistently excellent Faculty Feedback Rating of 8 to 8.5 on a scale of 10 for the past 14 years

Academic Degrees

Format to be used – (Degree, College, Year)

Doctor of Philosophy (2016): Banasthali University, Rajasthan: Thesis: “Role of Service Quality in Building Customer Loyalty, Post Mobile Number Portability – a study of select telecom service providers in Delhi-National Capital Region”.
MBA (1984 – 86): University of Lucknow – Marketing & HR with First grade.
Masters in Economics (1983-84): (not completed as enrolled in MBA)
Bachelor of Arts (1981–83): University of Lucknow – Economics with First grade.
ICSE-+2 (1981): La Martiniere Girls’ College Lucknow

Academic Appointments

Dean Academics at IBS Gurgaon: From April 2017 -2019
Associate Dean & Examinations Coordinator at IBS Gurgaon: May 2013 – March 2017
Admission Selection Process Coordinator: October 2012 – April 2014
Area Coordinator Marketing at IBS Gurgaon: January 2011 –March 2017

Professional Experience

A. IndiaHQ Solutions Pvt. Ltd. NOIDA. May 2000 – April 2002

The company builds Print & Online City Specific Yellow Pages for the South Asians in USA. I commenced operations with 2 sites that grew to 13 sites by the end of March 2002 covering major cities across US and Canada.

Devised the look and feel of sites in co-ordination with our Seattle team
Build content for various Yellow Pages categories and channels

Writing contemporary articles for our websites.

B. UNIDO – TBIIP Focal Point at NISIET, Hyderabad. May 2000 – April 2002

Ministry of Industry, in collaboration with, UNIDO and UN – APCTT formed a Technology Bureau for International Industrial Partnerships (TBIIP). As a consultant the job involved –

Making project documents for assistance from UNDP, ILO etc. Preparing brochures and background papers for correspondence with Government.
Co-ordination with our Head quarters in New Delhi and other administrative support in organizing seminars and workshops

C. United Nations Industrial Development Organization, New Delhi. August 1996 – June 1999

UNIDO implemented an Italian assisted Cluster Development Program in four clusters in India viz. Hand block printing in Jaipur, Woolen Hosiery in Ludhiana, Food Products in Pune and Cotton Hosiery in Tirupur.

Writing articles, summaries & documentation of cluster experiences in India and disseminating it.
Co-edited a book on “Developing Small Scale Sector – Need for a Broader Vision” for the Rajiv Gandhi Foundation, New Delhi.
Collection and analysis of primary data to update the list of SME clusters from 138 to 350.

D. Confederation of Indian Industry – CII, Ahmedabad. August 1995 – June 1996

CII is an apex industry association, with over 5,000 members. It interacts with the industry, government, diplomatic missions and its agencies to build a progressive industrial climate.

Co-ordination and interaction amongst panels comprising members drawn from industry and government, dealing with critical areas like Energy, Environment, and Exports.
Organizing seminars / workshops to educate industry on latest innovations and organizing focused exhibitions.
Organized several meetings of industrialists & government officials’ viz. Frank Wisner – US Ambassador to India, visit of a British Environment Industry Delegation and visit of a Congressional delegation of the U S Senate.
Provided support in organizing a Energy Exhibition – ‘Conserve’ in Dec 1995

E. Unichem Laboratories Ltd. Mumbai. April 1988 – July 1990

Responsible for material planning and coordination on a monthly, quarterly and yearly basis in conjunction with the Marketing, Production, Quality Control and Materials departments.
Successfully developed and implemented a material planning and control system that helped reduce material stock-outs at the production floor.

F. Pradeshik Co-operative Dairy Federation Ltd. (PCDF) Lucknow.

July 1986 – March 1988

PCDF was a constituent of “Operation Flood” run by the National Dairy Development Board (NDDB). The Procurement and Inputs (P&I) wing was responsible for planning, regulating and co-ordinating milk procurement to all its plants and giving requisite inputs to enhance production and supply to overcome the seasonality factor.

Courses Taught

Brand Management
Consumer Behaviour
Product Management
Marketing Management
Services Marketing
Sales & Distribution Management
Social Marketing
Strategic Marketing Management

Subjects taught at SOIL

Services Marketing

Awards & Honors

September 2020: Awarded the "Best Teacher Award" for “Overall Excellence” for the year 2019-20. This award is based on student feedback, institution building, and research.
September 2015: Awarded the "Best Teacher Award" for “Overall Excellence” for the year 2014-15. This award is based on student feedback, institution building, and research and carries a cash prize.

Publication & Books

Research Papers Published:

The Analytics Asset (Chapter 5), Global Business Leadership Development for the Fourth Industrial Revolution, Smith, P., & Cockburn, T (Eds), IGI Global – SCOPUS Publisher of Peer-Reviewed, Timely, and Innovative Academic Research. ISBN13: 9781799848615 ISBN10: 1799848612 EISBN13: 9781799848622. APA Citation – Saxena, R & Gupta R. (2021).
Disruptive Marketing and Brand Building–A Case Study of Patanjali, Ayurveda Limited :-Advances in Economics and Business Management (AEBM), p-ISSN: 2394-1545; e-ISSN: 2394-1553; Volume 3, Issue 2; April-June, 2016, pp. 225-231, Krishi Sanskriti Publications
"Drivers of Customer Loyalty – A Framework to Study the Impact of Service Quality and MNP Factors in the Delhi NCR Telecom Circle", Ranjita Gupta, Jayashree Dubey, Book of Abstracts: 2017, IIM Indore-NASMEI Summer Marketing Conference IIM Indore-NASMEI, July 27-29, 2017,Emerald Group Publishing (India) Private Limited, ISBN: 978-1-78635-416-7
Dimensions of Service Quality and Their Impact on Customer Loyalty: A Study of Major Telecom Players in Delhi NCR Region, Ranjita Gupta, Proceedings of Conference of Brand Management – Conference on Brand Management at (CBM-2016) IIT-Delhi, April 2016, Emerald Group Publishing (India), ISBN:978-1- 78635-411-2
"Disruptive Marketing & Brand Building- a case study of Patanjali Ayurveda Ltd."Ranjita Gupta, Advances in Economic & Business Management, Vo.3, Issue 2, April-June 2016, Krishi Sanskriti, Publications, p-ISSN-2394-1545
"Understanding Mobile Number Portability, Service Quality Factors and their Impact on Customer Loyalty – A Study of Major Telecom Players in Delhi NCR Circle". Ranjita Gupta, Indian Institute of Management, Kolkata, December, 2016
Determinants of Customer Loyalty in the Telecom Sector, Post MNP- a pilot study of Select Telecom Service Providers in Delhi-NCR – Published in BHU Management Review, Special Issue on Decoding Customer Dynamics. ISSN 2231-0142, Vol.4 Special Issue.July-Dec.2014

Papers presented at Conferences & Workshops:

MARCON 2016-December 22-24, 2016 at IIM Kolkata
Conference on Brand Management, at Indian Institute of Technology, New Delhi, April 16-17, 2016
International Conference on Leadership Strategies for Management of Marketing, Accounting, Business, Entrepreneurship, Economics and Tourism (MABET- 2016), 15th May, 2016 at Jawaharlal Nehru University, New Delhi
Shaping the future of Research in Marketing in Emerging Economies: Looking Ahead- IIM-Lucknow NOIDA Campus- January 2016

Conferences (if any)

Structural Equation Modeling using IBM, AMOS & SmartPLS- January 2015- IBS Gurgaon
Ninth National Conference on Indian Capital Markets – IBS Gurgaon February, 2015
Annual Conference of the Emerging Markets Conference Board-IIM Lucknow, Noida Campus- January 2014
Eighth National Conference on Indian Capital Markets – IBS Gurgaon February, 2014
AIMA Conference on “Emerging Trends in Marketing- October 2013
Workshop on Research Methodology in Management- March 2011- IBS Gurgaon
FDP on Best teaching pedagogies- -March 2010- IBS Hyderabad

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Dr. Ranjita Gupta

PGDM Batch 2025-27 Orientation Start Date - 20th June 2025

PGDM Batch 2025-27 Orientation Start Date - 20^th June 2025