Dr. Sanjib Bhattacharjee, Associate Professor

Dr. Sanjib Bhattacharjee
- Designation: Associate Professor
- Academic Area: Marketing
- Email: sanjib.bhattacharjee@schoolofbusinessdesign.com
- Linkedin: https://www.linkedin.com/in/dr-sanjib-bhattacharjee-015342a6/

Dr. Sanjib Bhattacharjee currently serves as a member of the Marketing Faculty at the School of Business Design, Manesar, Gurgaon. Prior to this, he has worked with institutions such as Presidency University, Christ University, etc. With a teaching journey spanning over 11 years, he brings a modest wealth of experience to his role. In addition to his academic endeavors, Dr. Bhattacharjee spent 5 years in the industry, focusing on investor relations within the U.S. stock exchange market. His academic journey includes earning a Doctorate in Management and an MBA with a specialization in marketing. In the realm of research, Dr. Bhattacharjee is grateful to have contributed over 9 Scopus Indexed research papers, 3 book chapters, 2 patents, and 1 copyright. Among his research interests are organic food industry, the concept application of virtual reality and metaverse platforms into different marketing concepts, power of Instagram reels, power of impulsive buying, customer co-creation campaigns, creative selling techniques, and sustainable branding practices. His specialization in teaching is in sales analytics, retail analytics, marketing metrics, consumer analytics, brand management, marketing management, service marketing, business-to-business marketing, advertising management and public relations.

Academic Degrees:

Ph. D. (Management) from LNCT University 2018, MBA (Marketing) from PRIST University 2011, B. Com. from Kanpur University, 2007

Academic Appointments:

SOBD: May 2024 till date
Presidency University: February 2023 to April 2024
CHRIST University: August 2014 to January 2023
Teerthanker Mahaveer University: August 2013 to July 2014

Professional Experience:

Project Leader – Bank of New York, 5 years

Courses Taught:

Marketing Management, Sales & Distribution Management, Business to Business Marketing

Awards & Honors:

Won best paper for research article titled, ‘Organic Food Buying Behaviour in COVID times: Moderated by perceived values and lifestyle’ at International Conference on Sustainable Marketing- Delivering Value 2021, (SMDV 21) organized by University of Engineering and Management, Kolkata during March 5th- 7th, 2021.

Publication & Books:

Journal Publications

Kapse M, Kaul N, Poulose J, Sharma V, Bhattacharjee S, Using Academic Performance Indicator to Evaluate the Cost to Company of Management Graduates; Journal of Organizational Behavior Education, 2022, 15, pp. 47–50.
Vinod Sharma, Dileep Kumar M, Jeanne Poulose, Sanjib Bhattacharjee, “Understanding purchase intention of menstrual products among rural Indian women: Periods are Normal – Period!”, International Journal of Indian Culture and Business Management, 30, August 2022
Sanjib Bhattacharjee, Priti Dubey and Vinod Sharma, “Antecedents of Organic Food Consumption in Delhi NCR”, Indian Journal of Ecology, Volume 48, Issue 14, April 2021, ISSN: 0304-5250. Pg: 18-22.
Sanjib Bhattacharjee, K. Pradeep Reddy and Vinod Sharma, “Covid Stimulating Organic Food Consumption: Exploring Factors of Consumer Buying Behaviour”, Indian Journal of Ecology, Volume 48, Issue 16, August 2021, ISSN: 0304-5250. Pg: 59-63.
Sharma, V., Poulose, J. & Bhattacharjee, S. (2020). ‘What goes around comes around? Exploring Indian consumer’s perception of CSR and its likely influence on the organisation’ Indian Journal of Ecology Journal (IJE). ISSN: 0304-5250. Vol. 47(10). Special Issue. (Scopus & WOS).
Vinod Sharma, Manohar Kapse, Jeanne Poulose M T, Sanjib Bhattacharjee, "The Business of Education: A Case Study", Journal Of Xi’an University Of Architecture & Technology, Volume 11, Issue 12, 2019, ISSN 1006 7930
Vinod Sharma, Jeanne Poulose, Akhilesh Tiwari, Sanjib Bhattacharjee, “What makes consumer to quit? Exploring the dynamics of consumer churning behaviour for telecom sector in Delhi-NCR”, Journal of Advances and Scholarly Researches in Allied Education, Volume 15, Issue 12, 2018, ISSN 2230-7540.
Vinod Sharma, Chandan Maheshkar, Sanjib Bhattacharjee, "Competitive Strategies from the Ancient Indian Literature: A Special Reference to Kautilya’s Arthashastra", Review of Research, Volume 8, Issue 2, 2018

Book Chapters

Title of the Paper: “Does Customer Co-Creation Influence Customer Loyalty? Special Reference to Online Video Games”, Author: Rikitha Shetty, Jeanne Poulose, Sanjib Bhattacharjee, Vinod Sharma, and Manohar Kapse Book/ Paper: Chapter; Name of the Journal: Apple Academic Press, ISBN: 978-1-77491-858-6 Level of Publication: International publisher.
Title of the Paper: “Influence of Digital Voice Assistance on Consumer Purchase Intention”, Author: Sakshi Dhiman, Jeanne Poulose, Sanjib Bhattacharjee, Vinod Sharma, and Manohar Kapse Book/ Paper: Chapter; Name of the Journal: Apple Academic Press, ISBN: 978-1-77491-858-6 Level of Publication: International publisher.
Title of the Paper: “Cultural Quotient: Evolving Culturally Intelligent Business Scholar- Practitioners”, Author: Sanjib Bhattacharjee, Dr Manohar Kapse & Priya Raj Book/ Paper: Chapter; Name of the Journal: IGI Global Publication, USA ISBN: 9781522537762 & 9781522537779 Level of Publication: International publisher.

Conferences / Seminars/Workshop/ FDP/ MDP etc(if any):

Attended five days FDP on “Data Science with R” organized by Christ Institute of Management, Rajkot on 11 – 15 January 2021.
Attended one day FDP on “Qualitative Research” organized by CHRIST (Deemed to be University), Delhi NCR on 24 August 2020.
Attended one day webinar on “How to develop an effective research topic” organized by CHRIST (Deemed to be University), Delhi NCR on 14 August 2020.
Attended one day webinar on “Co-Creation in the Digital World” organized by CHRIST (Deemed to be University), Delhi NCR on 8 August 2020.
Attended one day webinar on “Essential Skills of a Successful Marketer” organized by CHRIST (Deemed to be University), Delhi NCR on 1 August 2020.
Attended one day webinar on “Opportunities and Challenges for budding Entrepreneurs post COVID -19” organized by CHRIST (Deemed to be University), Delhi NCR on 26 June 2020.
Attended one day webinar on “Creating Customer Advocates” organized by CHRIST (Deemed to be University), Delhi NCR on 29 May 2020.
Attended one day webinar on “MBA Partnership Qualification with UK: Impact of Globalization on Higher Education” organized by CHRIST (Deemed to be University), Delhi NCR on 23 May 2020.
Attended two days’ workshop on “Agile Marketing” organized by Christ Institute of Management, Rajkot on 22 – 23 May 2020.
Attended one day webinar on “E-Commerce and AKA of Re-Commerce” organized by CHRIST (Deemed to be University), Delhi NCR sponsored by CIMA on 15 May 2020.
Attended two days OBT program on “IǪAC: NAAC Guidelines and Education Ethics” a workshop organized by CHRIST (Deemed to be University), Delhi NCR from 19th to 20th October, 2019.
Attended thirteen days FDP program on “Strategic Intent and Building Excellence in Research and Publication” a management workshop organized by CHRIST (Deemed to be University), Lavasa from 12th to 24th May, 2019.
Attended five days FDP program on “An Art of Writing” a management workshop organized by CHRIST (Deemed to be University) Delhi NCR from 6th to 10th May, 2019.
Attended one week FDP program on “Various Aspects of Teaching” at Christ Institute of Management, Ghaziabad from 18th to 23rd June, 2018.
Attended National Conference as a Co-Chair on Changing Economic and Business Environment in India: Prospects and Challenges at Christ Institute of Management, Ghaziabad on 9th & 10th February, 2018.
Attended FDP program on Case Based Teaching/Writing Workshop at Christ Institute of Management, Lavasa on 15th & 16th July, 2017.

<< Back to Faculty Members

PGDM Batch 2025-27 Orientation Start Date - 20^th June 2025

Media

Campus

Annual Events

Accreditations &
Associations

Research & Publications

Conferences

Awards & Achievements

Dr. Sanjib Bhattacharjee

PGDM Batch 2025-27 Orientation Start Date - 20th June 2025

PGDM Batch 2025-27 Orientation Start Date - 20^th June 2025