Dr. Monika Sheoran

Dr. Monika Sheoran
- Designation: Assistant Professor
- Academic Area: Marketing
- Email: monika.sheoran@schoolofbusinessdesign.com
- Linkedin: https://www.linkedin.com/in/dr-monika-sheoran-58a635a8/

Dr. Monika Sheoran is an Assistant Professor of SOIL School of Business Design. She has taught Consumer Behaviour, Marketing Management, Service Marketing, Basics of Management to various Under Graduate and Post Graduate Management students over the last 2 years. She has also been actively involved in training working executives in these areas. Her previous academic affiliations were with SVKM NMIMS Mumbai, IIM Lucknow, Lucknow University etc. She has telecommunication industry experience of over 2 years with Vodafone Mobile Service Ltd. and Reliance Communications.

Academic Degrees:

PhD, MNIT Jaipur, 2020
MBA, MNIT Jaipur, 2015
B.Tech, GCET Bikaner, 2013

Academic Appointments:

Assistant Professor at SVKM NMIMS Mumbai Campus
Guest Faculty at Lucknow University
Research Associate at Indian Institute of Management Lucknow

Professional Experience:

Assistant Manager- Pre Paid Sales and Distribution at Vodafone Mobile Service Ltd.;
Assistant Manager- Post Paid Sales and Distribution at Reliance Communications.

Courses Taught:

Consumer Behaviour

Publication & Books:

Conceptualisation of Sustainable Consumer Behaviour : Converging the Theory of Planned Behaviour and Consumption Cycle in Qualitative Research in Organizations and Management ABDC B; Scoupus Indexed
Benchmarking the barriers of sustainable consumer behaviour in Social Responsible Journal; ABDC B; Scopus Indexed.
Modelling the Enablers of Sustainable Consumer Behaviour Towards Electronics Product, Journal of Modelling in Management; ABDC C; Scopus Indexed.
Diffusion of environmental sustainability innovation in hotels of Rajasthan in International Journal of Tourism City; ABDC C; Scopus Indexed.
Understanding the Trends of Marketing Research and Its Future Directions: A Citation Analysis, The Bottom Line;Scopus Indexed.
Environmental concern among Indian startups for developing networking with stakeholders, International Journal of Mathematical, Engineering and Management Sciences; Scopus Indexed.

Conferences (if any):

Understanding the impact of innovative marketing approach; Paper Accepted in 7th PAN IIM Conference, IIM Rohtak.
Role of Environmental concerns on the start ups networking: a study of Indian startups, 6th PAN IIM Conference, IIM Bangalore.
Marketing Strategies of Tata Tiago : A Turn Around for Tata Motors , 1st PAN IIT Conference, IIT Roorkee.
Enablers of Sustainable Consumer Behaviour: A study of Indian Electronic Product Consumers, Doctoral Conclave- 2019, MNIT Jaipur.

<< Back to Faculty Members

Admissions Open 2023 | SOIL 1 Year PGPM Programs |