DESIGN THINKING SKILLS FOR BUSINESS PROFESSIONALS

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Design Thinking Skills for Business Professionals

5 Apr 2022
- admin
- Innovation & Design Thinking
#DesignThinkingShowcase

Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. The following phases are the most generally accepted ones.

Understanding Design Thinking will empower us to apply the Design Thinking methods in order to solve complex problems with innovation. So here are the key skills learnt from Design Thinking that will help all business professionals:

1. Emotional Intelligence:

For anyone engaged in design thinking, emotional intelligence is a must-have ability. This is due to the fact that design thinking necessitates the practitioner empathising with the end user and comprehending their dreams, objectives, desires, and obstacles on a very personal level. None of the other phases of the design thinking process can be completed without the desire to empathise.

Other crucial emotional intelligence abilities to learn to connect with your ideal users include self-awareness, self-regulation, and motivation, in addition to empathy.

2. Consensus Building:

It’s critical for all team members to agree on the difficulty being addressed in the early stages of the design thinking process. Who is the ideal product or solution buyer or end user? What is the problem that has to be solved? What will you use to measure your success? The entire process can break down and be blocked by inaction if there isn’t agreement on these questions.

You can keep your project going ahead by honing your consensus-building skills. That isn’t to say that just because your team agrees on something means they are always correct, or that you shouldn’t question assumptions. Even failure can yield information that can be used to better a solution’s future iteration.

Problem Framing – When a team cannot agree on a solution, problem framing is a useful approach in design thinking. It necessitates that team members stand back and reframe the problem they’re attempting to address. This simple gesture can provide clarity for everyone and aid in the development of consensus around a solution, while excluding those who do not address the issue.

3. User Research:

User research is the process of learning more about a product’s or service’s end user in order to better comprehend their challenges, goals, and the unique criteria they’ll use to find a solution. User research allows you to empathise with the target user, identify and outline the problem, and generate ideas.

There are many methods you can use to complete this research. Some of the most effective include:-
- User surveys– Surveys are a great way to acquire a lot of data from your users and utilise it to improve your business. It’s vital to avoid mistakes when developing user surveys that could have a negative impact on your results.
- User interviews– In a user interview, you speak with someone you perceive to be the perfect consumer or end user for your product or service. You then ask them questions to learn more about their wants and needs.
- Direct observation– Direct Observation entails locating someone you think to be your ideal end user and monitoring them as they execute a task. You may, for example, ask them to try out your product or help them solve a problem.
Practice makes perfect when it comes to user research. The more you do it, the more at ease you’ll get, allowing you to be more productive the next time you’re given the assignment.

4. Journey Mapping:

The practise of charting your target customer’s or end user’s journey as they choose a solution to their problem is known as journey mapping. What do they see, feel, and think about?

A journey map typically has three stages: –
- Awareness of a problem or need– The person recognises the signs of a problem, challenge, or opportunity but is unsure about how to define it.
- Consideration of possible solutions– The person has identified their problem or opportunity and is now evaluating their options for moving forward.
- Deciding how best to proceed– The person has narrowed down his or her options and is now making a final decision.
Journey mapping is a crucial skill for anyone interested in design thinking. It should be informed by user research and will itself inform ideation and prototyping.

Jhalak Gupta
PGDM, Class of 2023

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