Design Thinking MBA - Generate Leaders Every Organization Needs

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Design Thinking MBA – Be the Change Leader Every Organization Needs

6 Nov 2020
- admin
Today, everything is dynamic. The landscape of businesses is ever-changing. Organizations now require a modern framework to approach innovative solutions while employees require a new skill set to meet emerging business challenges. Investing in the right executive education has become the need of the hour and future.

Employers are actively looking for individuals capable of adapting to changing market needs. The future belongs to innovation. Many organizations are losing out, not because they did something wrong, but because they didn’t innovate. This has made companies adopt modern business practices and rethink their business processes.

Design Thinking

Design is the transformational force driving organizations to develop products, services, and intuitive experiences that resonate with their customers. Design connects with customers on emotional grounds. It has become critical in business circles and companies are increasingly trying to understand and master competitive benefits design can offer. To help themselves lead by innovation, organizations are looking for business leaders with creative design thinking skills.

Design thinking is a human-centric approach based on the idea that all solutions when executed to their best working potential should make the human experience better. It’s the concept of taking human desirability, technical feasibility, and economic viability to create business solutions that are impactful, productive, and profitable.

It is an iterative process in which an organization seeks to understand the user, challenge assumptions and redefine problems to identify alternative strategies and solutions while defining a solution-based approach to solve problems. Design thinking is also about understanding the behaviour of people for whom a product/service is being designed. It helps in developing empathy with the target user.

Why Businesses need Design Thinking?

Businesses need design thinking because it bridges the gap between the intent of the organization and the actual experience of the consumer, creating closer equilibrium. Some of the world’s leading product brands such as Google, Apple, and Samsung have rapidly adopted the design thinking approach to develop innovative products, services, communications, and business models with huge organizational impact.

Why you should enroll in an MBA in Design Thinking?

Design and innovation are the future of business. An MBA in Business Design will take you on a hands-on learning journey that will enable creative thinking ability required in any modern organizational context. This will elevate your skills and empower you to support a unique creative culture in your organization.

An MBA in Business Design can benefit you in the following ways:
- Develop out-of-the-box creative and design thinking capabilities.
- Acquire managerial levers and mindset to develop an innovative organizational culture.
- Get equipped with methodologies needed to put design thinking into action.
- Develop creative skills to solve problems in any setting.
- Learn skills needed by top MNCs, entrepreneurial ventures, and nonprofits to get high-salaried career growth.
By learning techniques, acquiring experience, and developing real projects using design thinking methodologies, you will be able to adopt and implement a new and creative approach to problem-solving in your current or future organizations.

Using Design Thinking in Modern-Day Businesses

Applying design thinking will not only help businesses create innovative products, but it will also have a direct impact on the organization’s bottom line. According to the Design Management Institute, companies that follow the design thinking approach see 10-year returns yielding 219% that of the S&P 500.

Design thinking has its application in every sector, every organization, and every job title. Moreover, effectual design thinking strategies can improve workflows within the organizations and influence different areas including:
- Product design and experience
- Service and experience design
- Business operations design
- Organizational change
- Leadership improvements
5 Pillars of Design Thinking

The 5 pillars of design thinking are:
- Identify: You should know who you are designing the product for, whether it will serve a large community or a small section so that you can understand the human-centric problems you are actually solving.
- Ideation: Generate new ideas for testing, reviews, and scrapping.
- Investigation: Leverage fast prototyping to explore products swiftly.
- Testing: Find the flaws and learn from real-world examples which solutions work and which not.
- Try again: Continue the loop of experimentation while testing and reviewing the product to arrive on a solution that is capable of solving complex problems.
The Bottom Line

An MBA in design thinking looks to bridge the gap within generic management streams using the design and innovation processes required by every organization to manage change. These programs are intended to help management graduates to learn the essence of design processes and designers.

It will help management graduates develop the confidence to take swift decisions, be comfortable with placing strategic bets using intuition and data, be more customer-centric by developing an understanding of basic approaches from ethnographic research and communicate how design thinking will connect to business strategy.

Design Thinking will further help business leaders to incorporate thinking across multiple disciplines, undertake more ethnographic studies and less quantitative analysis, and view richer insights about the targeted personas.

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