How Does Business Design Help To Cultivate Innovative Thinking In An Organization?

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How Does Business Design Help To Cultivate Innovative Thinking In An Organization?

31 Oct 2022
- admin
- Innovation & Design Thinking
Business Design, Post Graduate Diploma in Management in Business Design, Post Graduate Program in Management, Two Year MBA, Two Year MBA in India

Table of Contents
Design Thinking and business design have taken over the business world. Design-led corporations include market leaders from diverse industries like Apple, Nike, SAP, and IBM. These organizations have used design thinking to create innovative products and services helping them to gain a competitive advantage. Design thinking is a concept that is process driven and uses design principles in business situations. It helps organizations solve complex problems, identify opportunities, and unlock innovation, thereby improving their businesses. Organizations use design thinking to unlock change by building flexibility and responsiveness to customers.

Business organizations are embracing Design Thinking and working closely with their consumers. Design Thinking delivers solutions that are innovative, lead to differentiation and create a bottom-up impact. Whether an organization is working on an internal process or with an external one, Design Thinking has the potential to deliver solutions that are innovative and move away from conventional business decision-making.

Design Thinking delivers solutions that are innovative, lead to differentiation and create a bottom-up impact. Whether an organization is working on an internal process or with an external one, Design Thinking has the potential to deliver solutions that are innovative and move away from conventional business decision-making.

Clearing Up The Jargon

As the concept takes root in the business world, it would be appropriate to differentiate between Design, Design Thinking, and Business Design.

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, “Make it look good!”

“That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works”

~ Steve Jobs

A designer uses creativity to merge human desirability, technology, and commercial viability to redefine products, services, or processes without focusing on the user.

On the other hand, Design thinking is a process-driven approach that draws on the designers’ skills and matches technology, strategy, and most importantly – peoples’ needs. The idea is to explore and create outcomes that benefit the end user. This is the breeding ground where organizations foster innovation and create customer value and market opportunity.

Business Design is a confluence of business tools, analytics, business strategy AND a design mindset. The idea is to develop, create or modify a business model keeping in mind the customer/ user experience. Design Thinking and Business Design are often understood to be the same and used interchangeably.

Design thinking is a process-driven approach that draws on the designers’ skills and matches technology, strategy, and most importantly – peoples’ needs. The idea is to explore and create outcomes that benefit the end user.

The Business Design Process

In the business context, Business Design helps organizations to come up with models and prototypes of new strategies or products/ services and test them. Therefore, to achieve the goals of thinking beyond desirability and viability, Business Design integrates value propositions for the organization in the entire Design Thinking process.

To navigate the future, organizations need to make the right choices that deliver growth in a dynamic, disrupted world. Business Design practitioners use strategy and combine industry insights with cutting-edge design methodologies to help organizations make critical decisions, drive value, and achieve transformational success.

Thus, Business design is made up and uses the following elements –
- Design Methodology
- Design mindset
- Business Tools
- Business problems/ issues
The practice of Business design brings a business perspective to Design Practice and Methodology, acts as a funnel between the designer and stakeholder, and defines business deliverables.

Business Design practitioners use strategy and combine industry insights with cutting-edge design methodologies to help organizations make critical decisions, drive value, and achieve transformational success.

Business Design And Innovation

The ever-changing business environment is placing increased pressure on organizations to on a continuous basis improve products/services, expand or adapt their products/services, and create responses to new markets. This requires them to innovate on a continuous basis with their products or processes to remain relevant and survive in the long run.

Business Design structures the organization’s innovation processes to help it with new business models, products, and services. Business Design also helps to close the gap between ideas and commerce. The phases of the business design process provide a draft for the management with recommended actions and decisions.

Design Thinking tools enable organizations and managers to think beyond limits and challenge conventions to come up with paradigm-shifting solutions. It also enables businesses to take risks and experiment with previously unknown models. All this with a customer-centric approach.

Design Thinking also integrates in-depth customer insights and prototyping to enable organizations to look beyond bias, prejudices, or assumptions that tend to block effective solutions. The concept of Design Thinking is optimistic, constructive, and experiential since it focuses needs of the people. This helps organizations that practice business design to be more innovative, better differentiate their products or services, and reduce lead time to enter markets. Since these organizations work closely with the users and customers and focus on them, high-impact solutions bubble up from below rather than those imposed from the top. This fosters an environment of innovation.

However, for Design Thinking to be effective and help in innovation, it is essential to ensure the right mindset, have teams that collaborate and have an environment that is conducive. The alignment of all this helps to create innovation that would lead the organization to the future.

Design Thinking tools enable organizations and managers to think limits and challenge conventions to come up with paradigm-shifting solutions. It also enables businesses to take risks and experiment with previously unknown models.

A New Movement In Business Education-MBA In Business Design

Organizations need to think and create a culture and environment that inspires creativity. While design thinking and business design by themselves would not lead to innovation, they are important tools in the process. Innovation is the key strategy for survival and growth in a fast-paced and dynamic business world. By incubating a design culture, organizations can boost innovation through a creative human-centric approach that reflects on the future, the path to get there, and one that allows one to reflect and learn from failures.

When design principles are applied to strategy and innovation, the success rate for innovation dramatically improves. The application of design in business models is the future of business.

With a plethora of MBA courses on offer, the aspirants need to break the clutter by choosing a program that offers something beyond the conventional. The two-year MBA – PGDM the full form of which is the Post Graduate Diploma in Management, offered by SOIL is innovative, scalable, as well as rewarding.

SOIL has the vision to create innovative and creative leaders who can change the world through design thinking and innovation. The endeavor is to help management aspirants to realize their creative potential and fundamentally change the way they tackle challenges in real life. The two-year MBA in Business Design has created a new movement in business education that nurtures leaders to understand diverse people, complex situations, and different schools of thought by placing design at the center of their thinking.

The Two year MBA – PGDM in Business Design teaches a dynamic and practical approach to decision-making, one that is unconventional and customer-centric. The approach is multidimensional and can find application in redefining internal processes besides creating/ solving external problem statements.

At SOIL, a world-class curriculum of the 2-year MBA – PGDM in Business Design empowers and inspires young leaders to take on the challenge of managing fast-transitioning businesses. This MBA integrates Design Thinking, Management, and Liberal Arts to unleash the creative potential of students and create truly well-rounded, future-ready leaders.

Business Design creates innovative and creative leaders who can change the world through design thinking and innovation. The endeavor is to help management aspirants to realize their creative potential and fundamentally change the way they tackle challenges in real life.

FAQs
What is Design Thinking?

Design thinking is a process-driven approach that draws on the designers’ skills and matches technology, strategy, and most importantly – peoples’ needs. The idea is to explore and create outcomes that benefit the end user.

What is the Business Design process?

Business design is made up and uses the following elements –

Design Methodology

Design mindset

Business Tools

Business problems/ issues

The practice of Business design brings a business perspective to Design Practice and Methodology, acts as a funnel between the designer and stakeholder, and defines business deliverables.

Why is there a need to clear the jargon of Design Thinking?

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer—that the designers are handed this box and told, “Make it look good!”

On the other hand, Design thinking is a process-driven approach that draws on the designers’ skills and matches technology, strategy, and most importantly – peoples’ needs. The idea is to explore and create outcomes that benefit the end user.

How is SOIL Institute of Management creating innovative and creative leaders?

SOIL’s School of Business Design has the vision to create innovative and creative leaders who can change the world through design thinking and innovation. The endeavor is to help management aspirants to realize their creative potential and fundamentally change the way they tackle challenges in real life.

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What is Design Thinking?

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