Dr. Manjula Srinivas

Dr. Manjula Srinivas
- Designation: Professor & Dean of Centre for Design Thinking & Liberal Arts and Dean of Student Affairs
- Academic Area: Communication, Media Business, Advertising and Marketing.
- Email: manjula.srinivas@schoolofbusinessdesign.com
- Linkedin: https://www.linkedin.com/in/dr-manjula-srinivas-0a7a2b4a

She has worked with KC college, Mumbai for 22 years . She has a PhD in Media Economics from the University of Mumbai. With more than 25 years of experience in the field of media and education, she has played a significant role in bringing her college to the national and international map. Top magazines like India Today and The Week have ranked the college as top 10 in India for Media Education several times in the last 12 years. She has worked on several senior academic positions, and she has been an invited speaker on national and international conferences and Resource person for Faculty Development Program.

Academic Appointments

Engaged in several academic Board of Studies (BOS) for curriculum development and other such expertise.

Chairperson:

BOS (2006-2009), responsible for the syllabi for 150 colleges offering the program of BMM (Bachelor of Mass Media)
Mass Media, HSNC University, Mumbai.
BVoc, Sports and Entertainment Management, HSNC University, Mumbai
St. Xavier’s College (2020 -2022)

Member:

St. Xavier’s college
Foundation Course, University of Mumbai
MAEMA (MA in Entertainment, Media, and Advertising) program
RJ Jhunjhunwala College, Patkar College, and MCC(Mulund College of Commerce)
Keynote Speaker:
1. At EDEN- 2017, the Annual Conference held at Jönköping, Sweden (European Distance &E-Learning Network).
2.At (GEM) Genres & Media Landscape in virtual –physical Gaming space, Sweden.

Awards:

Women Super Achiever Award by Femina in February 2017.
Top 50 women in education Award by World Education Congress in November 2017.
Best Professor in Advertising– Academy of Management Professionals, 2019.
100 World’s Dedicated Professors, by World Education Congress 2019
Higher Education Forum Excellence award, Mumbai ,2019.
Indo Asian Best Women Media Economist Award, 2020
Rotary Award for Vocational Excellence ,2020.

Research: Conferences & Publications

Convenor to 9 International Conferences, Media Summit (2014.-2022)
Editor, Media Research & Communication Studies Journal (ISSN) 9 editions 2014-2022 and Editor of 8 ISBN books.
Digital Media Literacy in 2021 (Editor), Shineeks Publishers ISBN: 978-1-63278-978-5,2021.(US)
Authored, Newspaper Business in India: A case study of Marathi Newspaper Business in Mumbai. Shineeks Publication,US.2022. Responsible for PG dissertations for more than 100 students annually in the last ten years.
Presented papers and wrote several research papers. Some of them are:
Content Analysis of Messages in Advertisements of a two-wheeler Automobile Industry. Media Research and Communication Studies Journal, Volume 3, ISSN 2394-7594,2016.
Increasing Print Media Reportage on Gender-based violence-A short content analysis study. Media Research and Communication Studies Journal, Volume 3, ISSN 2394-7594, 2016.
Censorship of Controversial Content in Hindi Films. Film Fantasies and Cinema Through an Indian Lens, Authors Press, ISBN 978-93-90588-71-8. 2021
A Study on the Influence of Beauty Bloggers (Vloggers)as compared to Traditional Celebrities on Female consumers in Mumbai. . GAP Gyan, Vol IV (Issue III),2021.
A Study of Web-Based Learning to Traditional Learning in Media Education, GAP Bodhi Taru, Vol IV (Issue III) – UGC CARE listed,2021.
Digital Media Literacy in 2021 (Editor), Shineeks Publishers ISBN: 978-1-63278-978-5,2021.(US)
Undergraduate Research in Mass Media: A compilation of undergraduate students’ research. Shineeks Publishers ISBN: 978-1-63278-934-1(US)

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Dr. Manjula Srinivas