Dr. Rajwinder Kaur

Dr. Rajwinder Kaur
- Designation: Assistant Professor
- Academic Area: Human Resource Management and Organization Behaviour
- Email: Rajwinder.kaur@schoolofbusinessdesign.com
- Linkedin: https://www.linkedin.com/in/rajwinder-kaur-2109/

Dr. Rajwinder Kaur, a Ph. D. in Management from Nirma University holds over 09 years of industry, research, and academic experience. She began her academic journey with Institute of Management, Nirma University as assistant professor and now is associated with SOIL School of Business Design. Her professional horizon holds teaching and developing courses in Human Resource Management and Organisation Behaviour Area. With the passion to teach and guide students, She demonstrates the ability to connect with them and motivate them.

Her research interest is in the areas of Employer Branding, Employee Attractiveness, Employee Engagement, Recruitment and selection, and Collective Intelligence. She has attended various national and international conferences and published papers in Scopus and ABDC indexed journals. She has also written case studies which have been published by ET cases and IMT case journal.

Academic Degrees:

Format to be used – PhD, Nirma University, Ahmedabad, 2020
MBA, Punjabi University, Patiala, 2010
BCom, Punjabi University, Patiala, 2007

Academic Appointments:

Assistant Professor, Institute of Management, Nirma University, Ahmedabad, Gujarat

Professional Experience:

6 years in MSME IT sector handling HR generalist Profile.

Courses Taught:

Human Resources Management, Learning and development, Talent Acquisition and Management, People Analytics

Awards & Honors:

Session Chair in the technical session titled ‘OB and HRM’ at ISDSI Global Conference 2021 at IIM Nagpur

Publication & Books:

Research Papers

Kaur, Rajwinder, & Shah, Reena.(2021). HR initiatives to establish the new normal in the COVID-19 Scenario. International Management Review, 17, 40-98. (UGC Care Listed, EBSCO)
Kaur, Rajwinder, & Shah, Reena (2020). Employer branding at armed forces: current and potential employees’ perspective. European Journal of Training and Development. (Scopus, Emerald publications)
Pingle, Sameer. Sudhakar., & Kaur, Rajwinder. (2019). Employer Attractiveness: A Comparative Analysis of Professionals & MBA Students’ Perceptions. Indian Journal of Industrial Relations, 55(1). (ABDC C Category)
Kaur, Rajwinder, & Shah, Reena.(2019). Employer Branding to Clasp Gen Y’ers: Attraction towards Learning and Development Prospects in Indian IT industry. Journal of Management Research and Analysis (Indian Citation Index)
Kaur, Rajwinder, & Pingle, Sudhakar. Sameer.(2018). Employer branding in the Indian armed forces context: A comparative study of potential defence applicants and defence employees. Vision, 22(2), 199-210. (Scopus Indexed, ABDC C Category) Kaur, Rajwinder, & Shah, Reena.(2018).
Collective intelligence: Scale development and validation. Journal of Human Behavior in the Social Environment, 28(5), 535-547. (Scopus Indexed)
Kaur Rajwinder and Neha Singh (2018). Knowledge Transmission and Management in Education Sector: A Comparative Study of Private and Public Schools of Punjab. Towards Excellence, Gujarat University Journal 10 (Special Issue 1) (UGC care Listed)

Case studies

2017 IIM Raipur: “Nano Plant: Skilled worker’s Unrest.” Presented at Global Summit on Management Cases. Published with ET CASES
2018 IMT Nagpur: “Shambhu’s Coffee Bar: Journey of an Entrepreneur from a Small Stall to 25+ Outlets.”IMT Case Journal. (Issn: 2229-6743)

Conferences (if any):

“Examining the Relationship between Entrepreneur’s Personality traits and Firm Performance” at Nirma International Conference on Management (NICOM 2022), Nirma University Feb 2022
Augmented Reality: A study of impact on customer dynamics and experience Nirma International Conference on Management (NICOM 2022), Nirma University Feb 2022
The Impact of Employer Attractiveness & Employer Familiarity on Affective Commitment: Moderating Role of Work Preferences: A Study of Employees In Gig Economy ISDSI-Global Conference 2021 INDIAN INSTITUTE OF MANAGEMENT NAGPUR Dec 2021
Employer Branding and Application Intentions Perceptions of Management Graduate\ candidates. 1st Pritam Singh Memorial (PRISM) Conference on Architecting the Future of Business: Leadership, Governance & Technology Nov 2021
HR Initiatives to Establish the New Normal in COVID-19 Scenario Jaipuria Institute of Management Indore 2020
Employer Branding to Clasp Gen Y’ers: Attraction towards Learning and Development Prospects in Indian IT industry. International Youth Symposium, Gujarat University 2019
Employee Empowerment: Literature Review ANVESH, Doctoral Conference, Nirma University 2018
Employer Branding of Armed Forces through the Perspective of Current and Potential Employees International Conference on Advances in Business Management, SIBM Pune 2018
Word of Mouse for the Indian Armed Forces’ Employer Branding. International Youth Symposium, Gujarat University 2018
Consumer Buying Behaviour and Decision-Making Styles in Respect to Watches and Cell phones Nirma International Conference on Management 2016
Talent Acquisition Practices in IT Companies In Ahmedabad, Gujarat (India) 7 th International Conference on Excellence in Research & Education, IIM Indore 2016

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Dr. Rajwinder Kaur