Dr. Bidyanand Jha

Dr. Bidyanand Jha
- Designation: Dean of Career Development & Strategic Affairs and Professor of Marketing
- Academic Area: Marketing
- Email: Bidyanand.jha@schoolofbusinessdesign.com
- Linkedin: https://in.linkedin.com/in/dr-bidyanand-jha-17524517

A Professor & student of Marketing with over 18 years of experience in teaching, research and consultancy. Worked in top business schools of India. Ph.D. in social media marketing and has been discussing courses Strategic Marketing, Consumer Behaviour, Sales Management, Digital Marketing, Consumer Analytics and Social Media Analytics. Research paper published in ABDC category journals and case studies listed at Vikalpa (IIM), Emerald, Ivey, Springer and The Case Centre USA. Presented papers in various international conferences abroad. Won 5 best research paper awards. 70 citations, H-Index 4, I-10 Index 2 shows the interest towards research and development. He has worked extensively on quality accreditation, improvement and process development of academic institutes.

He has been involved in training and consultancy assignments and have conducted 45+ training programs for the executives of Hindustan Times, Amar Ujala, Deccan Herald, Cummins India, Kirloskar Oil Engines Limited, Kirloskar Pneumatics Pvt. Ltd, Kirloskar Brothers Limited, Kirloskar Chillers Pvt. Ltd, Toyota Kirloskar Pvt. Ltd, KLOUDQ, CEquity, FMA Digital, Innoserv Digital Solutions Pvt. Ltd and other digital marketing companies. Certified assessor for CII-EXIM Business Excellence Model and participated in assessment of companies as an assessor nominated by CII. Have completed 5 consulting assignments of total worth 2 crores. Have done consulting in the field of market research, digital marketing, digital transformation, product development, strategic marketing planning, competency mapping, Individual development plan, employee satisfaction survey and organizational development. He has been working in the field of outcome-based education and quality accreditation. He is in the panel of expert with other management institutions. He has been in the advisory board for academics and have represented in the governing councils of the academic institutions. He has worked on digital transformation of education institutes as well as specifically on social media usage by educational institutes.

Prior to joining SOIL SOBD, worked as Director In-charge and Dean Academics at Kirloskar Institute of Advanced Management Studies, Pune where he was responsible for driving the strategy, revenue and profitability. Spearheaded KIAMS management development program (MDP) via S. L. Kirloskar Centre of Executive Education (SLKCEE). Developed and coordinated the leadership development program, a series of activities to develop new age leaders for the K-group limitless rebranding and repositioning initiative. As Dean Academics, developed and executed 24 management development programs. He was instrumental in setting up C4I4 (Centre for Industry 4.0) Lab at KIAMS for running a course on digital transformation.

He has worked with Hindustan Times, Reliance Petroleum, Fleetguard Filtrum Pvt. Ltd, Institute of Business Management and Research, Global Business School and Kirloskar Institute of Advanced Management Studies

Academic Degrees:

Degree	College	Year
B.SC (Mathematics)	SP College, SKM University, Jharkhand	2003
M.Sc (Mathematics)	P.K.Roy College, VB University, Hazaribagh	2006
MBA (Marketing)	P G Centre, VTU, Belgaum	2008
Ph.D.	VTU, Belgaum	2017

Academic Appointments:

Visiting faculty at premier business schools
Editor for peer reviewed research journals
Reviewer for 7 journals listed in ABDC, SCOPUS and UGC Care
Member of American Marketing Association
Member of Education Promotion Society of India
Member of Higher Education Forum

Professional Experience:

Role	Company	Years of Service
Circulation Manager	Hindustan Times	2002-2003
Marketing Manager	Reliance Petroleum Franchise	2004-2006
Management Trainee	Fleetguard Filters Pvt. Ltd	2008
Senior Lecturer	Institute of Business Management & Research	2009-2010
Senior Lecturer	Global Business School	2010-2011
Associate Professor, Dean Academics & Director In-Charge	Kirloskar Institute of Advanced Management Studies	2011-2022

Courses Taught:

Fundamentals of Marketing
Advanced Marketing
Consumer Behaviour
Marketing Strategy

Awards & Honours:

Best Paper award in 5 research conferences and publications.
Certified Microsoft Faculty
Certified trainer for RAPMODS productivity model
Young Director Award
Best Marketing Faculty
Best Professor Award
Best MDP Elective Award

Publication & Books:

Book:

Social Networking – Lambert Publication, UK, 2015

Book Chapter:

Jha, Bidyanand (2017), “Healthcare Management: A comparative assessment of Apollo and Fortis”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 26-36.
Jha, Bidyanand (2017), “Online medicine market: A study of Netmeds.com”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 88-100.
Jha, Bidyanand (2017), “Social Media and Academia”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 109-134.
Jha, Bidyanand (2017), “Online and Social Media environment: Impact on medicine markets”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 186-198.
Jha, Bidyanand (2017), “Mobile apps and Healthcare: Benefits, risk and best practices”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 199-213.
Jha, Bidyanand (2017), “Healthcare Management: A study of south Asian countries in healthcare investment”, Global Healthcare Management and Business Issues, Excel publication, ISBN9789386256317, Page – 241-263.
Jha, Bidyanand (2017), “China and India: A comparative study on Healthcare expenditure”, Global Healthcare Management and Business Issues, Excel publication, ISBN- 9789386256317, Page – 285-301.
Jha Bidyanand (2015), “Social Media Marketing: A study of MakeMyTrip”, Service Marketing in Emerging Economy, Springer Publication.
Jha Bidyanand (2012), “Managing Ethical Standards: A critical review about five myths of ethics”, Page number 374-80, ISBN: 9788174469441, Excel Book Publication, Ethics in Business and Corporate Governance”.
Jha Bidyanand (2009), “Beauty of Supply Chain in Retail Industry: An Indian Perspective”, Retailing in India, Page number 412-18, ISBN: 9788174467584, Excel Book Publication, “Marketing in Emerging Market”.

International Journal:

Jha Bidyanand et.al (2019), “Online Purchase Intention: A Study of financial investment product in India”, Global Business Review, Sage Publication, SCOPUS and ABDC listed.
Jha Bidyanand et.al (2017), “Modelling Volatility Clustering of Bank Index: An Empirical Study of Bank NIFTY”, Review of Interdisciplinary Business Research in Management and Economics (RIBER), SCOPUS Listed
Jha Bidyanand (2016), “Social Media Presence: A framework for adaptation of social media in academia”, Indian Journal of Higher Education, Vol. VII, Issue II, pp- 35.
Jha Bidyanand et.al (2016), “Online Purchase Intention: A Study of Automobile Sector in India”, Review of Interdisciplinary Business Research in Management and Economics (RIBER), SCOPUS Listed
Jha, Bidyanand (2015), “Online Purchase Intention on Tablet PC: Role of Social Media and Learning Style”, European Journal of Economics and Management (EJEM).
Jha Bidyanand (2015), “Purchase Intention of Apparel Brand: Influence of Social Media and Learning Style”, Journal of Business Management and Research.
Jha Bidyanand (2015), “Social Media communication and Purchase Intention: Learning Style as Moderating Variable”, International Journal of Social Science and Research”.
Jha Bidyanand (2014), “Social Media, Brand Community, User generated comments and Brand Loyalty: Study of Indian Youth”, International Organization of Scientific Research.
Jha Bidyanand (2014), “Mobile and E-commerce: Study of Indian Young Consumer”, International Organization of Scientific Research.
Jha Bidyanand (2012), “Total Quality Management in Management School in India”, Indian Journal of Higher Education.
Jha Bidyanand (2012),” The Art of Balancing Change: The FDI effect in Indian Retail”, Shodh Drshti, BHU, India.
Jha Bidyanand (2012),” Neuro Marketing: Antidotes to Marketers”, The International Journal of social Science, Singapore.
Jha Bidyanand (2012), “TAM and E-tax User Intention: A study of North Karnataka”, South Asian Journal of Marketing and Research”, SCOPUS Listed.
Jha Bidyanand (2012), “Developing Right Human Equation: Learning from Indian Mythology”, International Journal of Commerce Management and Information Technology.

Case Study Published:

Jha Bidyanand (2021), Case Analysis II – Vodafone India – Managing in a Turbulent Emerging Market, 25(1) 120-121, 2021, VISION
Jha Bidyanand et.al (2016), “Patanjali: Capturing Indian Market”, Case Centre, USA.
Jha Bidyanand (2015), “Social Media Marketing: A study of MakeMyTrip”, Springer Publication.
Jha Bidyanand (2012), “Strike at MUL then (2000-01) and Now (2011)”, Hummingbird Publication.

International Conferences:

Jha, Bidyanand (2017), “Healthcare Management: A comparative assessment of Apollo and Fortis”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
Jha, Bidyanand (2017), “Online medicine market: A study of Netmeds.com”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
Jha, Bidyanand (2017), “Social Media and Academia”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
Jha, Bidyanand (2017), “Online and Social Media environment: Impact on medicine markets”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
Jha, Bidyanand (2017), “Mobile apps and Healthcare: Benefits, risk and best practices”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
Jha, Bidyanand (2017), “Healthcare Management: A study of south Asian countries in healthcare investment”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
Jha, Bidyanand (2017), “China and India: A comparative study on Healthcare expenditure”, Global Healthcare Management and Business Issues, International conference on Healthcare and Global Issues, Kirloskar Institute of Advanced Management Studies, Pune.
Jha Bidyanand (2017), “Adaptation of social media in academia”, International Conference on Digital Marketing, SIES Management School, Mumbai.
Jha Bidyanand (2016), “RJIO: Revolutionizing the Indian Telecom Industry”, International Case Competition, ICBM Business School, Hyderabad.
Jha Bidyanand et.al.(2016), “Social Media Adaptation in Academics”, ICFAI Business School, Pune.
Jha Bidyanand et.al.(2016), “Online Purchase Intention: A Study of Automobile Sector in India”, Society of Interdisciplinary Research (SIBR), Bangkok.
Jha Bidyanand (2014), “Social Media and its impact on online purchase of Indian Teens”, International conference of management, Society of Interdisciplinary research, Hong-Kong.
Jha Bidyanand (2013), “Factor affecting Purchase intention in mobile shopping in India”, International conference of management and information science, Bangkok.
Jha Bidyanand (2012), “Perception towards usage of mobile internet for E-commerce: A Study of Indian teens”, 7th International Research conference of Management and Finance, University of Colombo, Sri Lanka.
Jha Bidyanand (2011), “The art of balancing change: The FDI effect in Indian retail”, International conference of management, SDM CBS, Dharwad, India.
Jha Bidyanand (2010), “The five myths of Ethics: A case of management education”, International conference of management, RVIM, Bangalore, India.
Jha Bidyanand (2009), “Factors affecting organized retail in India: The FDI crossroad”, International conference of management, RIM (Rourkela Institute of Management), India.

Best Paper Award

Jha Bidyanand et.al. (2016), “Social Media Adaptation in Academics”, ICFAI Business School, Pune.
Jha Bidyanand et.al. (2016), “Online Purchase Intention: A Study of Automobile Sector in India”, Society of Interdisciplinary Business Research (SIBR), Bangkok.
Jha Bidyanand et.al. (2016), “Online Purchase Intention: A Study of Automobile Sector in India”, Review of Interdisciplinary Business Research in Management and Economics (RIBER), SCOPUS Listed
Jha Bidyanand (2012), “Perception towards usage of mobile internet for E-commerce: A Study of Indian teens”, 7th International Research conference of Management and Finance, University of Colombo, Sri Lanka.

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Dr. Bidyanand Jha