Teams indulge in a brainstorming exercise. Individual Ideas are written down as to why the problem has occurred and what could be possible solutions.
During this stage, participants undergo a process of empathising and understand the user who faces the problem and has to think from his POV. During this process, participants are advised to go for quantity rather than quality. Please remember, brilliant ideas are most often the crazy ones.
Design Thinking Steps Involved – Empathise & Ideate